US' SADA partners with Frasers Group for new data platform

The engagement with SADA is projected to help Frasers Group retailers see nearly two times the value of their investment in the cloud.

“Frasers Group selected Google Cloud because we were facing a data challenge – we knew we needed to play catch up in the data space, and that shifting to the cloud from an on-prem environment would be necessary,” said Simon Palmer, CIO of Frasers Group. “In order to fulfil our mission of becoming a global player, we needed a provider familiar with the ecosystem and capabilities to help us scale quickly and efficiently. We knew that SADA would fit the bill.”

In just six months, SADA’s team of engineers helped Frasers Group migrate their first dataset to Google Cloud’s BigQuery. Next, SADA will provide Frasers Group with a cloud advisory team ensuring strategic consistency and flexibility toward their long-term goal of building and maintaining a self-service, value-driven data model, the company said in a press release.

“We know that as we support Frasers Group in harnessing the power of Google cloud, they will further their position as leaders in the industry and propel their digital innovation in ways they never thought possible,” said Tony Safoian, president and CEO at SADA. “We’re excited to support Frasers Group and the growing number of customers who are looking for our support in the region.

“We are delighted to partner with SADA and Frasers Group on the development of their new data platform on Google Cloud. The platform will enable Frasers Group to get a deeper understanding of their customers, identify trends, and make more informed decisions about their business,” said Alex Rutter, director, retail sales, UKI, Google Cloud. “We are confident that Google Cloud is the right platform for this project and that we can help Frasers Group to achieve its goals.”

SADA’s engagement with Frasers will expand into infrastructure modernisation services to uplevel their existing Standard Query Language (SQUL) estate, in collaboration with SADA’s independent software vendor partner, Silk. This will allow Frasers Group to restructure its data to make it more accessible and scalable, unlocking additional value for customers.

Fibre2Fashion News Desk (RR)