Reebok opens new store in Lucknow, India

Reebok, a leading worldwide brand in sports footwear and apparel, has inaugurated its new store in Lucknow. Bollywood actress Malaika Arora graced the inauguration event.

The opening of the new store is part of Reebok’s ongoing expansion in India under the aegis of Aditya Birla Fashion and Retail Limited (ABFRL) and this exclusive outlet from Reebok will cater to the growing demand for quality sportswear in Lucknow.

This new store in Lucknow boasts a contemporary and welcoming design showcasing Reebok's signature collections in the brand’s core categories of running, training, walking and lifestyle. The store provides customers with an immersive shopping experience with an extensive selection of high-performance athletic footwear, stylish activewear, and essential accessories designed to elevate their fitness journeys, the company said in a press release.

"We are thrilled to announce the grand opening of our latest store in Lucknow, a city renowned for its active lifestyle and discerning preference for quality sports gear. This strategic expansion is a testament to our commitment to provide exceptional sports and fitness experience and the highest calibre of athletic footwear, apparel, and accessories to the thriving youth in India. We are pleased to have Malaika Arora, a fitness icon, at our grand opening. We believe that her passion for health and wellness will resonate with our customers and inspire them to reach new heights,” Manoj Juneja, chief operating officer, Reebok India, said.

Addressing the enthusiastic crowd, Malaika Arora said, "It is an honour to be a part of the grand opening of Reebok's new store in Lucknow. Reebok has always been at the forefront of promoting a healthy and active lifestyle, and I am thrilled to be a part of this initiative in Lucknow. I believe that fitness is not just about physical strength, but also about mental well-being. Through this association, I hope to inspire and empower individuals to prioritise their health and fitness. I am excited to share my journey, fitness tips, and engage with the passionate fitness community in Lucknow and beyond."