Indian exports on Amazon Global Selling to surpass $8 bn in 2023

06 Jul '23

2 min read

Union minister Narayan Rane (centre) and Bhupen Wakankar, director global trade at Amazon India, (right). Pic: Amazon

Insights

Amazon Global Selling, since its 2015 launch, has grown to 125,000 Indian exporters, with total exports expected to exceed $8 billion in 2023.
Micro, small, and medium enterprises from 200+ cities, including tier-2 towns, are reaching global customers in 18+ international marketplaces.
Over 1,200 Indian exporters crossed ₹1 crore in sales in 2022.

Amazon has announced that cumulative exports by Indian exporters on its e-commerce exports programme Amazon Global Selling are on track to surpass $8 billion in 2023. Amazon Global Selling has been witnessing widespread adoption among businesses of all sizes across the country and has grown to more than 125,000 exporters since its launch in 2015.

These exporters are showcasing millions of ‘Made in India’ products to customers worldwide through Amazon’s 18+ international marketplaces in countries such as the US, UK, UAE, Canada, Mexico, Germany, Italy, France, Spain, Netherlands, Turkiye, Brazil, Japan, Australia, and Singapore, according to Amazon’s Exports Digest 2023.

Amazon Global Selling has made significant investments to make exports easier and more accessible for micro, small, and medium enterprises (MSMEs) and entrepreneurs across India. The programme now has exporters from over 200 cities including tier-2 towns such as Sri Ganganagar (Rajasthan), Neemuch (Madhya Pradesh), Moradabad (Uttar Pradesh), Tiruvallur (Tamil Nadu), and Kolhapur (Maharashtra). More than 1,200 Indian exporters on the programme crossed ₹1 crore in sales in 2022.

In 2022, several Indian entrepreneurs and businesses emerged as globally successful brands, underlining the popularity of ‘Made in India’ products in international markets. Exporters from 25 Indian cities cumulatively crossed $10 million in sales in 2022.

The top 10 international marketplaces for Indian sellers on Amazon Global Selling are the US, UK, Canada, Germany, UAE, France, Italy, Spain, Mexico, and Saudi Arabia.

“E-commerce exports, facilitated by programmes like Amazon Global Selling, offer Indian MSMEs unparalleled opportunities to showcase their products globally,” said Narayan Tatu Rane, Union minister for micro, small, and medium enterprises (MSMEs).

Bhupen Wakankar, director global trade at Amazon India, said: “Amazon Global Selling is helping entrepreneurs across India sell millions of Made in India products to customers globally. Our focus remains on removing pain-points associated with running an exports business and we have reduced the average go-to-market time for entrepreneurs on the programme exporting to the US by 35 per cent in the last two years. The inclusion of a dedicated chapter on e-commerce exports in the FTP’23 will catalyse growth in exports and expand the opportunity to lakhs of small businesses across India. We will continue working with all stakeholders and lakhs of small businesses and startups to enable $20 billion in cumulative e-commerce exports from India by 2025.”

Fibre2Fashion News Desk (NB)

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