Canada's Aldo partners with Mattel to launch Barbie collection

06 Jul '23

2 min read

Pic: ALDO

Insights

Aldo, a global fashion footwear and accessories brand, has launched its first collaboration with iconic pop culture figure Barbie, in partnership with Mattel, Inc.
This limited-edition collection captures the fashion-forward essence of both brands and includes footwear, handbags, and accessories inspired by Barbie's fun and fearless style.

Leading global fashion footwear and accessories brand, Aldo, has announced the launch of the brand’s first-ever collaboration with the renowned pop culture icon Barbie, in partnership with leading global toy company Mattel, Inc. The Barbie x Aldo limited-edition capsule collection, launched on June 29, perfectly captures the fashion-forward spirit of both brands. The collection also marks another exciting moment for Aldo now announcing an exclusive retail partnership with Macy’s.

The 19-piece limited-edition assortment maximises the Barbie fun, fearless and iconic style with a range of ladies' footwear, handbags, and accessories built for playing in real life. The nostalgic collection embraces vibrant monochromatic hues of pink, synonymous with the Barbie brand, bringing its own novel flare to the Barbiecore aesthetic. The elevated and playful assortment includes Y2K elements, the company said in a press release.

“We couldn’t have picked a better partner than Barbie - a legacy brand that transcends generations, living in the same playful and fashionable space as Aldo,” said Daianara Grullon Amalfitano, chief Aldo brand, and product officer. “Our goal with this collaboration was to ignite fun and nostalgia for our customers, by inviting them to reconnect with the beloved world of Barbie where self-love, empowerment, and dreaming big rules. With the rise of the viral Barbiecore trend this past year, we felt this was the perfect moment to bring the Barbie x Aldo collection to life.”

Fibre2Fashion News Desk (RR)

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